Virtual Webinar (Zoom) for Professional Organizers

Nextdoor: My Best Kept Marketing Secret

Originally Presentation April 11, 2022  |  1pm – 2:15pm PDT

Looking for clients, but have a limited marketing budget?

Feeling limited or confused by the posting rules on Nextdoor?

Not quite sure how Nextdoor works?

You’re not alone!

Originally presented April 11, 2022

I’ll share why Nextdoor.com is my best kept marketing secret.

After paying for print ads that led nowhere, and succumbing to a marketing scam, I vowed to invest my time, and not my money, into building my brand and reaching new clientele.

Armed with knowledge of how online forums work (thanks to my time on the POINT Committee and as POINT Chair), I’ve made Nextdoor.com work for me by focusing on 4 main strategies. I’ll share how my posts on my personal Nextdoor profile generate interest, direct messages or emails, and clicks back to my website. The presentation will include case studies and visual examples of real posts.

Additionally, you’ll hear from Digital Marketing Expert and Coach, Michelle Tresemer of Foundations First Marketing, on why these techniques work, and how they compare to paid ads. Having served over 120 clients and with over 20-years of marketing experience, she’s pretty much seen it all, and makes digital marketing strategies easy to understand and implement.

Attendees will learn:

• why Nextdoor is a platform you want to invest your time in
• 4 types of posts and interactions that will build your brand, reach clients, and still abide by the rules
• why these strategies work from a digital marketing expert
• how to drive neighbors to your website, without breaking the rules or paying for ads
• good housekeeping and etiquette tips

Disclaimer: this presentation will not focus on Ads for Nextdoor through your professional/business page. The focus will be on your personal page – since Nextdoor.com is a social media platform, and therefore meant to be social.